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Author
Publisher
Wiley
Pub. Date
2012
Language
English
Description
"An updated third edition of the most comprehensive guide to small business successWhether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps...
Author
Publisher
Wiley
Pub. Date
[2017]
Language
English
Description
"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out...
Author
Series
Publisher
John Wiley & Sons
Pub. Date
Not Supplied
Language
English
Description
A one-stop reference for launching and managing your own eBay business. Collier lets you in on proven strategies used by successful sellers. Learn how to create attractive listings, manage bookkeeping chores, market with social media, and more.
Author
Publisher
John Wiley & Sons
Pub. Date
c2011
Language
English
Description
"Make your online customers happy-and create new ones-with this winning guide. Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "Happy Birthday." They grow their brands by involving themselves...
Author
Publisher
Business Expert Press
Pub. Date
2018.
Language
English
Description
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a...
Author
Publisher
Business Expert Press
Pub. Date
2013.
Language
English
Description
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process.
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